Tuesday, August 7, 2012

ASTROTURF PLAYS A ROLE AS FALCONS AND TITANS CLASH AT LOCAL HIGH SCHOOL



(DALTON, Georgia) - The Atlanta Falcons and Tennessee Titans squared off in a preseason scrimmage on Monday in the hometown of AstroTurf.

The teams visited Coahulla Creek High School in Varnell, near Dalton, on Monday and drew nearly 8,500 fans for the event.  

From a marketing standpoint, both teams draw fans from the area, which is within easy driving distance of where the teams play their home games in Atlanta and Nashville.  The event also served as a fundraiser for the athletic departments of the three high schools in Whitfield County, which are Coahulla Creek, Northwest Whitfield, and Southeast Whitfield.

“The people in this community have rolled out the red carpet for us,” said Mike Smith, Head Coach of the Falcons.  “In terms of the facilities, it’s just beautiful.  I certainly hope we’ll have the opportunity to come back again.”

Coahulla Creek is a new school and plays on natural grass on a field Titans’ QB Matt Hasselbeck compared to a college field.

While the school does not yet have artificial turf, AstroTurf was able to provide the school with new team boxes, the area on the sideline between the 25-yard-lines.  The team boxes feature a large AstroTurf logo, as a show of support for the program.   AstroTurf installed the sideline panels in time for the scrimmage to help protect and showcase the field and the panels will remain in place permanently for the school.

“Ultimately, our mission is to bring communities together through sports, so we were proud to be a small part of this event,” said Bryan Peeples, President of AstroTurf.  “Coahulla Creek has a first-class facility and this was a large and important event for the community and for the future of the athletic departments in the Whitfield County school system.”  

The first-time event is one both teams plan to host on an annual basis in and around the Chattanooga area.

Below is a sampling of media links about the event.  The first is the Atlanta Falcons home page, which features several stories and videos from the event.  The second is a photo gallery from the Tennessee Titans with nearly 350 photos from the event.  The final link is a news story from Chattanooga television station WRCB.



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