Wednesday, May 30, 2012

SYNTHETIC TURF INDUSTRY VETERAN JAY CRIDER JOINS ASTROTURF


(DALTON, GA) - AstroTurf, the leader of the sports turf industry, has added industry veteran Jay Crider to its staff as Regional Manager of the Coastal Atlantic group.

Crider, from Rocky Mount, North Carolina, joins AstroTurf after years of experience selling synthetic turf throughout the Eastern United States.

“Jay brings tremendous depth of experience to our team,” said AstroTurf President Bryan Peeples.  “He will be an asset to our team, but more importantly, Jay will be a valuable resource and advisor to schools and communities who are navigating the process of designing, selecting, buying, and installing the best synthetic turf system.”

Crider is a graduate of George Washington University.  For several years after college, he owned his own construction company.  From 1989-2003, he managed school facilities in Maryland, serving as Director of Facilities at Mt. St. Joseph High School in Baltimore and Director of Facilities at Boys Latin School of Maryland.  During his tenure, he also coached basketball and golf.

In 2003, Crider made his debut in the synthetic turf industry, selling the AstroTurf brand.  He subsequently worked with Sportexe, ultimately serving as Sales Manager for the Eastern United States.  Crider was responsible for all sales activities in a 22-state area.

At AstroTurf, Crider will cover Maryland and will manage sales in the DC area, Virginia, North Carolina, South Carolina, Georgia, Florida, and Alabama.

“AstroTurf is a tremendous organization with the most iconic brand in the industry and I am excited about the opportunity to work with the company that invented the industry and continues to change it on a daily basis,” said Crider.

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