Wednesday, February 8, 2012

EUROPEAN HOCKEY FEDERATION RENEWS PARTNERSHIP WITH ASTROTURF


AstroTurf has renewed its partnership with the European Hockey Federation for four years. The announcement was made at the National Field Hockey Coaches Association annual convention in Philadelphia. It shows the commitment by these two great organizations in developing the sport around the world and continues to show that AstroTurf is the world's number one surface for the sport of field hockey.

What follows is the text of the release by the European Hockey Federation:


For 17 years AstroTurf has been a key partner of the European Hockey Federation. EHF announced today a further 4 year agreement with the world’s leading supplier of hockey pitches.

Bryan Peeples, President, AstroTurf and R.David Balbirnie of EHF signed the new partnership at the National Field Hockey Coaches Association annual awards banquet held in Philadelphia, USA, before a record 650 attendees.

“This is another historic day in the long and ongoing relationship between AstroTurf and EHF”, said Sjouke Tjeerdsma, Managing Director of AstroTurf Europe. “We are proud and honored to be affiliated with an organization that has done so much for the advancement of our sport. Together, we commit to improving and growing the game.” “AstroTurf is the player’s choice at the highest levels” said Michel Lootens, a former Belgium International player and part of the AstroTurf Europe team.

“Making this announcement here at the NFHCA convention shows our continued support of Field Hockey in the US, Europe and around the world.” Said Peeples. AstroTurf renewed its relationship with NFHCA in January of 2011 for an additional 5 years.

AstroTurf, the inventor of synthetic turf is one of the most iconic brands in hockey -- as legendary as the players who have competed on it! The brand that changed the way the game is played is still the surface most requested by players at the highest levels.

AstroTurf is the first synthetic turf brand with true vertical asset integration, ensuring that every inch of product meets and exceeds the highest standards of performance, quality and durability. With over 40 years of experience and 160,000,00square feet of turf installed worldwide, AstroTurf brings more technological expertise and real world know-how to the game than any other brand.

Today, AstroTurf products benefit from proprietary innovations in manufacturing, extrusion, installation and recycling that are outpacing industry trends.

Marijke Fleuren, President of the EHF said “I would like to personally thank Bryan Peeples, President AstroTurf for its continuing support of the EHF. Your loyalty, in these financially difficult times confirms your commitment to hockey. As an Executive Board, we recently re-affirmed our commitment to hockey in Europe and passion is the brick that binds us all together, there is no doubt that Bryan and his team in AstroTurf are equally driven by a passion to be the best and to provide the best products for the players.”



Pictured at the recent signing in Philadelphia were:

John Burke, AstroTurf; Andy Belles, AstroTurf; Pam Hixon, AstroTurf; R.David Balbirnie, EHF; Bryan Peeples, AstroTurf; Michiel Lootens , AstroTurf Europe; Sjouke Tjeerdsma, AstroTurf Europe; Kris Goossens, AstroTurf Europe.

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