(DALTON, Georgia) - Not only is AstroTurf® the leading innovator for sports turf systems, it is also best positioned to supply customers with guaranteed on-time delivery of AstroTurf® fields, even with its wide array of turf fiber colors, textures and shapes. This is especially important during the summer's busy installation period.
Through in-house extrusion, knitting, tufting, logo-cutting, urethane coating, and by working closely with well-established, dependable suppliers, AstroTurf® is fully capable of meeting deadlines without having to resort to component substitutions or incompatible fiber mixtures. According to AstroTurf®, fiber shortages, even in white and light green, are simply not part of its business model.
"We have the resources, skills, and experience to meet almost any supply challenge," said AstroTurf® President, Bryan Peeples. "In fact, we are so well-prepared that we can easily pick up the slack of others--to step in right now if competitors fall short-- and get projects done on time."
In terms of faster installation, one of AstroTurf®’s key advantages is its ability to prefabricate entire fields; that is, to inlay in the factory, most game lines, numerals, arrows, hash marks and end zone letters.
"This patented prefabrication process enables us to speed up installations significantly, sometimes by weeks, while improving finished quality," continued Peeples.
While other companies are dependent on components shipped from abroad, especially fiber, AstroTurf® is American-owned and American-managed, with most, if not all, components made in the USA.
"We haven't had to inform our sales reps that we can't provide certain fiber styles or colors that have been promised to their customers," said Peeples. "We plan better than that."
AstroTurf® makes most of its fibers and backings in its Georgia production facility and sometimes buys from an industry supplier within 100 miles. This allows AstroTurf® to easily provide things like multiple colors for lines, letters and logos; light and dark green for alternating turf panels (to simulate mown fields; and even tweeds (multiple colors in the same tufting needle).
But the last thing AstroTurf® wants to do is improperly mix fibers. This is a major turf sin, at least to Peeples. "Some companies think it's okay to make colored lines and other markings out of one kind of fiber, while praising the characteristics of and using a different fiber for the green turf,” he said. “We don't."
Fibers that wear at different rates can spell disaster. "Frankly," said Peeples, "if the green fiber is a different shape, and made with a different resin, it will resist wear and sunlight differently from the white, yellow, red or other fiber. Anyone who has had a turf field with 'disappearing white lines' knows exactly what I am talking about."
At AstroTurf®, quality and performance are more important than marketing hype. And so is proper planning and execution.
"We know that clients want a positive experience buying and building their turf field," concluded Peeples. "And getting what they actually paid for is certainly a key part of that experience."
About AstroTurf®
For many athletes and sport enthusiasts, the AstroTurf® brand has redefined the way the game is played. AstroTurf® offers advanced, state-of-the-art, multi-sport, and specialized synthetic turf systems with proprietary engineered technologies, leveraging a vertically integrated manufacturing system. A growing number of high schools, colleges, professional sports teams and municipalities select AstroTurf®-branded products for their premium quality, technical superiority, and safety. To learn more, visit www.astroturfusa.com. You can also check out AstroTurf® on Facebook at http://www.facebook.com/#!/pages/AstroTurf/124352067595110.
No comments:
Post a Comment